Predictive Marketing Accelerator (PMA)

A Proven Approach to Rapid Deployment of Predictive Analytics for B2B Marketing

At BrightTarget we understand that for most B2B companies knowing where to start with Predictive is often difficult and using predictive on their data often requires a ‘leap of faith’…

To overcome this ‘fear of the unknown’ we have developed a proven, structured approach that measures the value hidden in your customer and prospect data: the BrightTarget Predictive Marketing Accelerator.

Using the BrightTarget platform enables us to offer this POA for a fraction of the price of typical data or marketing consultancies, so on its own it is a great exercise for all medium-large B2B companies to undertake.

But the opportunity does not end there. With BrightTarget you now have access to a working solution to target and drive marketing activities. You can instantly move from identifying the opportunity to actively marketing to it – You can instantly unlock the hidden potential in your customer database.

If you are unsure if machine learning and predictive marketing will work for your organisation, this is the best and most cost effective way to find out for sure. But be warned we typically find £Millions of opportunity and B2B is very predictive. To find out more about this read our blog: 4 Reasons why B2B is so good for predictive

Our unique POA is completed in just a few weeks and for a fixed price fee and you get the following…

What the BrightTarget PMA covers & what you get?

  • LOAD YOUR DATA

    Specify, configure and load your data into the BrightTarget Platform

  • ENRICH YOUR DATA

    Enrich your data with 3rd party social and global company data, as required

  • DATA QUALITY ASSESSMENT

    Review and provide a report on your data quality

  • CUSTOMER SEGMENTATION

    Perform customer segmentation and provide new insight into customer behavour

  • CALCULATE INDIVIDUAL CLV

    Calculate CLV for each of your customers - so you can personalise how you market/sell to them

  • UNDERSTAND POTENTIAL OF PREDICTIVE

    Assess your capability to benefit from predictive insights: Data and Marketing capabilities

  • PREPARE BUSINESS CASE

    Deliver a business case including a robust measurement of the hidden opportunities from; churn reduction and increased cross-sell

  • PRESENT & REVIEW

    Typical time scale for us to get you ready is under 4 weeks.