Forrester Wave™ Report: Predictive Marketing Analytics For B2B Marketers
Download the Complimentary Report
BrightTarget is named a strong performer by Forrester amongst the 11 most significant providers of predictive analytics for B2B marketing.
According to Forrester, early Predictive Marketing Analytics (PMA) adopters are seeing their efforts turn into real, measurable results. Improved ability to identify new ready-to buy prospects, enhance segmentation precision, and better prioritise sales-ready leads are among the efficiency enhancements that marketing and sales teams experience after deploying predictive analytics.
In its new report, Forrester evaluates 11 PMA vendors based on criteria including current offering, strategy and market presence.
B2B marketers wanting to drive sustainable business growth through marketing and sales efficiency — especially those in Europe — should take a look at BrightTarget to help drive revenue across the entire customer life cycle.”
– Forrester Research, Inc.
The report contains:
Complete vendor evaluations, including current offering, strategy and market presence
An overview of PMA trends and client feedback
Detailed analysis of how PMA solutions help B2B Marketers
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Download the Forrester Wave Report as a PDF (perfect to read on your phone). We’ll also email you a copy to your email address for reading later.
If you are interested in B2B Predictive Marketing – this is a must read!
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