Acquire More, Better Customers

using BrightTarget & Predictive Analytics

BrightTarget helps you optimise your Sales & Marketing activities across the entire sales funnel. Acquire better leads, close more of them and with less effort.

Acquire High Quality Leads

BrightTarget can profile your customers to find prospects with a similar DNA profile – those who are most likely to convert into customers and are more likely to be valuable.

  • Generate better leads by targeting only the best prospects
  • Increase conversion by targeting the right customers
  • BrightTarget will even find new prospects from within our Data Index
Marketing Intelligence – Predictive Lead Scoring
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Value-based Lead Prioritisation

BrightTarget takes lead scoring to the next level by accurately scoring your leads based upon both probability to convert and likely future value.

  • Stop wasting time on low-value or leads that are unlikely to close
  • Go beyond the scope of your internal data – get a much richer, 360 degree view of all buying signals
  • Improve the lead scoring provided by your marketing automation tool

Most built in lead scoring within marketing tools offer a basic rules based lead scoring mechanism e.g. if a prospect interacts with more than 2 emails and requests a download within a month then score them as a ‘Hot Lead’. Such rules need to be defined in advance. Knowledge based lead scoring, takes a much broader set of data and then uses a machine to learn what activity influenced the leads that actually closed. It then uses this knowledge to predict the best score for new lead activity.

Predictive lead scoring is far more accurate and far more detailed in how it can score leads.

Read more about Predictive Lead Scoring >>

Lead Scoring is just the beginning, BrightTarget can also help you…

Advanced Customer
Profiling

Automatically combine your internal data and market analysis with millions of external data points to create advanced new segments based on customer behaviour, product/brand and value.

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Retain Customers
You Want Most

Ensure you retain the right customers at the right price. Keep the ones you want most – those with the highest lifetime value and don’t spend time and budget on those that cost you money!

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Upsell the right Products
to the right Customers

Uncover hidden value in your existing customer base. Offer the right products and services to the right customers to optimise their lifetime value. Sell products that grow loyalty with lower costs.

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Measure your true
Marketing ROI

Understand the true lifetime value of customers acquired through various channels, sources and campaigns. Optimise your CPA strategy and focus your activities on those that drive most value.

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How does BrightTarget work?

  • LOAD YOUR DATA

    Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API

  • ENRICH & CLEANSE

    BrightTarget automatically enriches & cleanses your data against our external data and signals

  • PREDICT THE FUTURE

    BrightTarget analyses your data running powerful out-of-the-box predictive models

  • ANALYSE THE RESULTS

    Gain new insights through pre-build Analytics designed specifically for Marketers

  • TAKE ACTION

    Feed data and insight into your CRM or Marketing Automation System to take action