BrightTarget helps you optimise your Sales & Marketing activities across the entire sales funnel. Acquire better leads, close more of them and with less effort.
BrightTarget can profile your customers to find prospects with a similar DNA profile – those who are most likely to convert into customers and are more likely to be valuable.
BrightTarget takes lead scoring to the next level by accurately scoring your leads based upon both probability to convert and likely future value.
Most built in lead scoring within marketing tools offer a basic rules based lead scoring mechanism e.g. if a prospect interacts with more than 2 emails and requests a download within a month then score them as a ‘Hot Lead’. Such rules need to be defined in advance. Knowledge based lead scoring, takes a much broader set of data and then uses a machine to learn what activity influenced the leads that actually closed. It then uses this knowledge to predict the best score for new lead activity.
Predictive lead scoring is far more accurate and far more detailed in how it can score leads.
Lead Scoring is just the beginning, BrightTarget can also help you…
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action