We all know that to convincingly demonstrate a marketing ROI is difficult and when challenged we know that we rely on a large amount of gut feel and persuasion to demonstrate that across the broad marketing mix we get enough of it right, and it drives more value into the organisation than was invested in the marketing budget to generate it.
Calculate Marketing ROI with BrightTarget
Our unique approach of using machine learning to analyse more data points about marketing’s activities and customer interactions and applying well proven science to produce a unique Customer Lifetime Value (CLV) for each customer, considering loyalty and future profits, delivers the single measure to assess marketing effectiveness. CEO’s and CFO’s know this measure makes sense and they love it because it is in the same currency that they are measured by – Money and Profit.
Combined with pre-built analytics that perform A/B testing and compares your total customer base lifetime value to the marketing investments made over time, then you have a reliable platform that ‘destroys subjective conversations about marketing ROI’. Then you can concentrate on effective marketing and not politics around budgets protection.
Marketing ROI is just the beginning, BrightTarget can also help you…
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action