Almost every B2B organisation we talk to has too much data and generate limited insight from it…
Within days, BrightTarget will help you find new customer segments using a combination of advanced predictive modelling techniques and thousands of external data signals to find new opportunites, as well as the existing potential within your customer base.
BrightTarget offers a scientific approach to customer segmentation without the headache or cost of having to hire external consultancies, Data Scientist’s and/or buy expensive on-premise software and servers. BrightTarget uses pre-built scientific algorithms along with our BrightTarget Data Index to deliver new and advanced customer segments (based on behaviour, product/brand and value). Better still, you also get a full suite of analytics for you to explore these segments, see how they change and compare the different segmentation models you have.
BrightTarget allows you to accurately predict and track Customer Lifetime Value at an individual level. Our algorithms take into account customer loyalty, cost of service, upsell potential and product margin to make CLV a true reflection of a customers future profitability. Average CLV is no good if you want to treat customers as individuals.
Having an individual CLV prediction for each customer allows you to:
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action