Customer Retention

using advanced Predictive Analytics
Marketing-Intelligence- Customer Retention

Retain the right Customers
at the right Price

BrightTarget allows you to accurately predict the customers who are most likely to leave or stop spending so you can pro-actively intervene. Not only that but by predicting their future Customer Lifetime Value BrightTarget can help you optimise your retention activities to target the customers you want most.

Optimise your retention marketing – maximize customer value and increase your customer retention.

Understand the Drivers
of Customer Churn

BrightTarget helps you to understand what makes customers churn. Identify troublesome products, customer interactions, campaigns, events or processes that are having a negative impact on your bottom line. After targeting the churn drivers,  you can increase your customer retention.

Not only that but BrightTarget enriches your internal data with millions of The BrightTarget Data Index to make churn prediction and analysis far more accurate and insightful.

Days since last order
70%
Behavioural Segment
61%
Interactions in last month (Calls)
60%
Web Visit (FAQ)
53%
Customer Tenure
37%
Total Interaction in last 3 months
18%
Interaction (Twitter)
8%

Customer Retention is just the beginning, BrightTarget can also help you…

Advanced Customer
Profiling

Automatically combine your internal data and market analysis with millions of external data points to create advanced new segments based on customer behaviour, product/brand and value.

Find out more

Aquire more
Valuable Customers

Combine predictive lead scoring with customer lifetime value to ensure you target prospects who are both most likely to convert and most likely to be more valuable in the future.

Find out more

Upsell the right Products
to the right Customers

Uncover hidden value in your existing customer base. Offer the right products and services to the right customers to optimise their lifetime value. Sell products that grow loyalty with lower costs.

Find out more

Measure your true
Marketing ROI

Understand the true lifetime value of customers acquired through various channels, sources and campaigns. Optimise your CPA strategy and focus your activities on those that drive most value.

Find out more

How does BrightTarget work?

  • LOAD YOUR DATA

    Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API

  • ENRICH & CLEANSE

    BrightTarget automatically enriches & cleanses your data against our external data and signals

  • PREDICT THE FUTURE

    BrightTarget analyses your data running powerful out-of-the-box predictive models

  • ANALYSE THE RESULTS

    Gain new insights through pre-build Analytics designed specifically for Marketers

  • TAKE ACTION

    Feed data and insight into your CRM or Marketing Automation System to take action