BrightTarget allows you to accurately predict the customers who are most likely to leave or stop spending so you can pro-actively intervene. Not only that but by predicting their future Customer Lifetime Value BrightTarget can help you optimise your retention activities to target the customers you want most.
Optimise your retention marketing – maximize customer value and increase your customer retention.
BrightTarget helps you to understand what makes customers churn. Identify troublesome products, customer interactions, campaigns, events or processes that are having a negative impact on your bottom line. After targeting the churn drivers, you can increase your customer retention.
Not only that but BrightTarget enriches your internal data with millions of The BrightTarget Data Index to make churn prediction and analysis far more accurate and insightful.
Customer Retention is just the beginning, BrightTarget can also help you…
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action