Marketing Intelligence considers lots of data from the various, and often diverse, marketing systems and uses machine learning to determine what data is relevant and provide intelligent insights back into the operational systems so they can generate better results. This could be providing better customer segmentation based upon behaviour, product recommendations based upon predicted need or predicting the probability a customer will leave.
The Power of External Data
Cohort analysis based upon past ‘success and failure’ from the information stored within your CRM can reveal deep insights and patterns that can impact your entire customer data set. Detecting opportunity in your existing data, before you need to buy new customer data. By considering internal and external data signals it is possible to pinpoint which signals most impact each cohort, delivering more targeted and focused marketing campaigns and prospect segmentation.
Traditional firmographics do not often reveal as much as new data signals about your prospects. The method, which will most likely predict purchase behaviour, is matching your own CRM to external databases. Additional ‘New Data’ can include things like: Share price trends, Company age, growth pattern, site type, Twitter activity, Facebook activity, Online reviews, Website content, recent news, Directors
How Marketing Intelligence can supercharge your Marketing…
How does BrightTarget work?
Load your Customer and Transaction data using our pre-build cloud connectors or standard flat-file API
BrightTarget automatically enriches & cleanses your data against our external data and signals
BrightTarget analyses your data running powerful out-of-the-box predictive models
Gain new insights through pre-build Analytics designed specifically for Marketers
Feed data and insight into your CRM or Marketing Automation System to take action