BrightTarget comes with built-in predictive models that make advanced predictive-modelling & customer targeting easy for marketers.

These types of predictive modelling formats are all automatically trained, scored and have their performance monitored by the platform
– so you can concentrate on what you do best…

CUSTOMER SEGMENTATION

Segment your customers by Behaviour, Value and Product/Brand.

CUSTOMER
CHURN

Predict which of your customers are most likely to leave or stop transacting with you.

PRODUCT RECOMMENDATION

Predict which of your customers are most likely to buy additional product/services.

LIKELIHOOD TO PURCHASE

Predict which of your prospects are most likely to convert into customers.

CUSTOMER
LIFETIME VALUE

Predict the future lifetime value of your customers at an individual level.

CUSTOMER DORMANCY

Predict which of your customers are most likely to stop spending for a period of time.

CONTENT ENGAGEMENT

Predict which of your items of marketing content will drive the best customer engagement.

MARKETING ATTRIBUTION

Model which marketing campaigns or channels are generating the most customer value.

Our mission is to make Predictive Analytics available to everyone…