DMA Head Office, 70 Margaret Street, London, W1W 8SS
9.30am to 1.00pm GMT
Tuesday October 17th, 2017
In a world where your buyers are giving off signals before they buy and your marketing systems and processes are already capturing huge volumes of this data, the challenge is how can you effectively use all of this information to maximum effect? Forward thinking B2B marketers are increasingly turning to predictive analytics and data science to unlock the huge potential in the data they already have in order to drive business growth.
Join other senior business executives across marketing, sales and customer insights in B2B to learn more about best practice and successful deployments of predictive marketing analytics with machine learning capability.
The event is suitable for B2B companies with over 1500 existing customers.
We invite you to discuss your thoughts and challenges openly, and connect with like-minded people. This event is an ideal opportunity to go beyond the hype surrounding Artificial Intelligence as we share with you relevant use cases that can support your business growth strategy.
With industry leading experts and customers sharing their experience and knowledge this is a rare opportunity to truly improve your knowledge and assess the business value of predictive analytics for B2B Sales and Marketing for your business.
Lee Chadwick, MD of Communigator will be sharing best practice examples of email marketing automation workflows and campaigns powered by predictive.
Kerry Cunningham, Senior Research Director of SiriusDecisions will explain the new Demand Unit Waterfall – their new B2B demand generation methodology. This will provide insights as to how you can align your marketing and sales organisation around more strategic ABM strategies (at scale), and how implementing this approach will increase sales and marketing efficiency, increase your pipeline, and improve your ABM strategy.
See how our industry-leading SaaS predictive B2B marketing analytics platform, BrightTarget works as we provide a detailed demonstration of its core capabilities from creating a detailed understanding of your customers, to how it can accelerate the process of winning valuable new business, reducing churn and growing the value of your existing client base.
9.00am Tea / Coffee on Arrival
9.30am Interactive Strategy Discussion on key B2B Sales and Marketing challenges and the potential role of Artificial Intelligence (AI)
10.30am How to increase B2B sales and marketing efficiency, increase your pipeline, and improve your ABM strategy, Kerry Cunningham, Senior Research Director, Sirius Decisions
11.00am Tea/Coffee Break
11.30am Demonstration of Predictive Analytics Capabilities, Mark Sheldon, CTO, BrightTarget (A Sidetrade company)
12.30pm Leveraging Predictive Insights through Marketing Automation and CRM, Lee Chadwick, MD, Communigator
1.00pm Buffet Lunch
1.30pm Close / One to one meetings
DMA House is two minutes’ walk from Oxford Circus station, nestled in Fitzrovia, at 70 Margaret Street, London, W1W 8SS.