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Live Webinar: How to Leverage Predictive Analytics for B2B Sales & Marketing

February 14 @ 4:00 pm - 4:45 pm GMT


Join other senior executives across marketing, sales and customer insights working in B2B to learn more about best practice and successful deployments of Artificial Intelligence (AI) and specifically predictive marketing analytics with machine learning capability.

According to Forrester, 89% of B2B marketers now have predictive on their roadmap. Whilst awareness of predictive sales and marketing is increasing, many senior sales and marketing executives and practitioners are not yet clear as to its relevance or potential to support their strategic objectives.

In this 45 minute live webinar, we go beyond the hype to explain what AI, Predictive Analytics and Machine Learning is, how it works and why it is perfect for B2B.

We will show you real world use cases of predictive, supported by customer case studies on the results they have achieved.

Learn more about how predictive analytics can:

  • Analyse your existing customers to build an ideal customer profile, so you can target the people who’ll mean most for your business
  • Predict your most valuable leads and prospects, so you can target activity on those most likely to convert at each stage of your sales funnel
  • Refine your understanding of existing customers, so you can send the right message, to the right people, at the right moments
  • Identify customers who might churn with enough forewarning that you can address the issue – before it becomes one
  • Drive revenue growth in existing accounts, by showing you where your best upsell and cross-sell opportunities are


  • What is Predictive Sales & Marketing
  • The evolution of Predictive & Marketing tools
  • Common use-cases of predictive marketing in B2B
  • Customer case studies with performance metrics
  • Demonstration of the predictive marketing platform

Register here:

Register for a Webinar
Live Webinar: How to Supercharge Your B2B Sales and Marketing Funnel using AI, Predictive Analytics and Machine Learning
Date and Time
Wed, Feb 14, 2018 04:00 PM - 05:00 PM GMT
First Name
Last Name
Kairos Analytics Ltd


February 14
4:00 pm - 4:45 pm
Event Category:


BrightTarget Ltd

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