Revenue marketing strategies that leverage Artificial Intelligence, machine learning and proven Account Based Marketing (ABM) initiatives are transforming B2B sales and marketing effectiveness.
This executive briefing is designed to help senior B2B sales and marketing leaders from B2B companies cut through the hype and see best practice from industry peers and learn how advanced AI powered solutions combined with ABM best practice drives competitive advantage and accelerates B2B growth.
We invite you to discuss your thoughts and challenges openly, and connect with like-minded people. This event is an ideal opportunity to go beyond the hype surrounding Artificial Intelligence as we share with you relevant use cases that can support your business growth strategy.
With industry leading experts and customers sharing their experience and knowledge this is a rare opportunity to truly improve your knowledge and assess the business value of predictive analytics for B2B Sales and Marketing for your business.
Allison Snow, Senior Analyst, B2B Marketing at Forrester focuses on managing and harnessing data masterfully to power harmonious customer experiences, monitor and illustrate marketing performance, and forecast outcomes reliably. Allison is the co-author of The Forrester Wave Report: Predictive Analytics for B2B Marketers and will share insights on the strategic and tactical benefits that predictive offers to the B2B sales and marketing function.
See how our industry-leading SaaS predictive B2B marketing analytics platform, BrightTarget works as we provide a detailed demonstration of its core capabilities from creating a detailed understanding of your customers, to how it can accelerate the process of winning valuable new business, reducing churn and growing the value of your existing client base.
CIM Moor Hall is situated in the rural countryside of picturesque Berkshire and offers a welcome retreat away from the daily hustle and bustle of working life.
Welcome to Moor Hall Conference Centre, a Venue of Excellence