Seminar: How Artificial Intelligence is Revolutionising B2B Marketing
1:35pm – 2:05pm
Predictive marketing is one of the most enabling technologies available and is becoming an integral part of the growth strategy for forward thinking, modern B2B sales and marketing professionals. In this presentation, we go beyond the hype to explain how it works and why it is perfect for B2B. We explore the four most popular use cases having the biggest impact on B2B sales and marketing effectiveness and ROI, supported by case studies and performance metrics.