The Ultimate Guide to B2B Predictive Sales & Marketing
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Register & Download The Ultimate Guide to B2B Predictive Sales & Marketing e-Book Below – the only resource you need to understand how Predictive will revolutionise Sales & Marketing over the coming years…
The art (and science) of selling to businesses has changed significantly; buyers have already researched the market and competitive products before engaging with you and the whole process is now more complex.
Given this new landscape many top modern marketers are looking for more intelligent and data-driven ways of engaging with customers (and potential buyers) and ways to make sense of the huge amounts of data now at their fingertips.
Predictive Sales & Marketing works by taking all of the available data about an organisation that you sell to (at an account-level) and the lead-level information about the people you actually engage with - and use advanced data science & machine learning to deliver radical improvements across the entire sales funnel.
Page 1. Introduction to Predictive Sales & Marketing for B2B Page 2. 4 Steps to Predictive Sales & Marketing Page 4. How Predictive Analytics works? Page 8. The Data-Sphere Page 10. The Evolution of Marketing & Predictive Technology Page 12. Common Predictive Use Cases Page 16. Prescriptive insights using Customer Lifetime Value (CLV) Page 20. Who can Benefit from this Technology? Page 21. Should we do this in-house? Page 22. What Value is hidden in your Marketing Automation and CRM data? Page 23. Why Predictive Sales & Marketing is now a must-have?
Download our 26 page e-Book as a PDF (perfect to read on your phone). We’ll also email you a copy to your email address for reading later.
If you are interested in B2B Predictive Marketing – this is a must read!
BrightTarget Ltd The Science behind your Sales & Marketing