Euromoney Institutional Investor PLC runs media and information companies serving the global financial community. BrightTarget’s predictive capability has enabled Euromoney to leverage their existing and comprehensive customer data to target sales & marketing activities more effectively.
Using BrightTarget, Euromoney has uncovered large opportunities to optimise retention activities, give more attention to their better leads and promote additional products across their different brands.
This is the first time in many years that an advanced technology solution provides the insights necessary for us to really focus our marketing initiatives. Everyone that we have shown BrightTarget to is really keen to get hold of the insights, as they know it will help them prioritise activities and be more relevant and value focused
Sector: Building Services
BSS has a diverse set of building products and an equally diverse range of customers, which makes personalised marketing very difficult. Like most companies in this competitive sector, they have customers that leave unexpectedly and struggle to target their retention activities.
BrightTarget very quickly solved this problem by providing BSS with lists of customers whose buying patterns suggest that they could potentially leave. Better still the lists provided are prioritised by customer lifetime value, so BSS can focus their marketing budget on their most valuable customers.
BrightTarget regularly provides us with a list of customers whose buying patterns suggest they potentially could leave. But better still, this list is prioritised by value, so we can now focus our marketing budget on the most valuable customers.
The One Brand are the UK’s leading ethical bottled water brand. They donate 100% of their profit to fund life changing water projects in the world’s poorest communities. Since they launched in 2005, they’ve raised over £12 million, changing the lives of over 3 million people.
The One Brand approached BrightTarget in need of developing a single customer view. Their current CRM system contained duplicates that was causing issues for the Sales and Marketing team. BrightTarget deduped and enriched their customer information with hundreds of data points such as companies house data and social information.
It was great to get a single view of our customer. I was really impressed with how quickly BrightTarget turned around our data. Thanks to BrightTarget, as part of our recently cleansed data we managed to reach over 11m people in a single days digital communications plan as part of the UN's World Water Day.
Sector: Business Services
Company Check is the most used online business data provider in the UK delivering 100 million reports to over 20 million visitors in 2014 alone. With a go to market model of providing free online access to certain services, Company Check were keen to find a better way to target their marketing resources to optimise customer conversions from free registrations to paying customers.
Within a few days using BrightTarget, Company Check were able to upload their web registrations and obtain a scored list of the most likely registrations that would convert into paying customers, prioritised by potential lifetime value.
As a fast growing and innovative technology company, we knew we needed to use our data more intelligently to generate more revenue and profits. Working with BrightTarget gave us a great introduction to advanced analytics technology that otherwise we could never have afforded and enabled us to focus our marketing resources much more effectively