The BrightTarget concept started back in the Summer of 2012, when the founders Glen Westlake, Mark Sheldon and Simon Grey first set out on this exciting journey. At the time Glen was running a leading data consultancy and Mark was leading the digital team at one of the UK’s big-six utility companies. Back then, Amazon’s AWS (cloud platform) revenue was a little over £1bn, digital transformations were in full flow and mobile was fast catching desktop. So the cloud and “big data” revolution was just beginning. Artificial Intelligence (AI) had been around for several years (used by internet giants like Google), but it was only just emerging in the mainstream market.
The founders recognised the opportunity to change the way businesses attempted to gain insight from their data (often very poorly and at great expense). There was simply too much data for humans to understand, explore and visualise – and machine learning held the answer.
The mission from day one, was to use machine learning to make sense of this data and provide actionable insights directly to business users.
The platform and product went through various iterations, working with various big-name brands, before BrightTarget was officially launched in 2014. Today AWS revenues have increased 10x, Salesforce are the dominant CRM provider, mobile usage has overtaken desktop and the internet of things is now the talk of the town; so most businesses have more data than they know what to do with.
In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), the most compelling AI Software company to shape the future of Customer Engagement; with over 1,000 customers, of all sizes and sectors, in 65 countries. Read the Sidetrade press release here >>
As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
We are looking for the best-of-the-best tech, marketing and sales people in the Midlands area to join us on our exciting journey.
We are currently looking for the following roles: